SEO is one of the best marketing strategies, but with the continuous growth of the digital world, how will you determine the best SEO service for your business?
For small businesses and e-commerce businesses seeking growth, SEO (search engine optimization) is a sure-fire system to position your website in front of your best customers. Unlike other digital marketing strategies, SEO is inbound-based marketing— this means you are marketing to people who are actively seeking your product or service.
If you’re ready to take your local Indianapolis business to the next level, then you’re in the perfect place! Before we can give you any recommendation, our team of experts offers a range of SEO services, but first, we must analyze your website. Once your review is complete, we can then develop the best possible SEO strategy with an accurate timeline. To begin your analysis please contact us.
If you landed on this page then chances are you already know what SEO is and how it can help your Indianapolis based business. But for those who don’t know, this page is especially designed for you to learn exactly what SEO is and how it will literally explode your revenue.
SEO is the practice of improving a webpage or listing to increase the number of visitors from search engines like Google, Yahoo or Bing. In order to do this, you must first learn how the search engine algorithm works. While many think this ranking system is completely random, it is quite the opposite. Search engines must create a search algorithm to determine what webpages are relevant to your search.
Developing an effective SEO strategy takes thorough research and scientifically tested data. It’s not all about ranking for as many search terms as possible… There is a science to it. While other SEO services focus on quantity, Firefly SEO company is focused on giving you the upmost quality.
When beginning a new SEO campaign, our team of SEO specialists start by researching your website, your company, your competitors, your industry, and your locality.
After educating ourselves about your website and your competition, we will create an in-depth marketing strategy plan to rank your site and achieve your goals. Sit back while your SEO specialists develops the foundation work.
Optimizing your website is exactly where the magic happens. This step involves hundreds of changes being made to your website. In some cases, it may be better to give your site a full makeover.
Link building is the final step of SEO to achieve higher search engine rankings. During this process your site and keyword rankings will be heavily monitored with our advanced SEO tools.
Hiring professional SEO services might be the most cost-effective manner to reach out to your target audience. Therefore, Indianapolis search engine optimization can help you gather qualified leads without breaking the bank.
Having a beautiful and well-crafted website is a blessing. But do you know what is even better? Having a consistent flow of visitors to your business. A beautifully crafted website along with well done SEO means higher conversion rates and more new customers.
People value the content that they find on the first page of Google when searching for something. It passes authority, trust and credibility. Professional SEO services produce more quality leads which means more target customers.
More people use their cellphones when using search engines, and the location is almost always on. When you focus on local SEO, you are attending the needs of those people. You're making it easier for them to find your business.
The higher you rank with search engine optimization, the more attention you get. Not only do you get attention from future customers but also relevant businesses that want to give you referrals. There are so many possibilities when building a strategic alliance with another company.
Professional SEO services won't provide you results right away. It can take anywhere from 6-12 months to see significant results from applying search engine optimization. However, once it’s all said and done… SEO will provide you long-lasting results because once you get to the first page you will have a flood of new customers.
The secret is that professional SEO services allow you to connect to the right people at the right time. Search engine optimization is so natural that people don't feel they are being "sold." Because of your good rankings, they will assume you're the best and will buy from you.
With so many websites and competitors out there, quality content needs to be paired with excellent user experience (UX). Google knows everything… It will not give preference to send customers to a slow and poorly designed website. Every detail of your web design will make a difference to your SEO campaign.
From an excellent user-friendly website to high-quality backlinks, customers will trust your business. The best part is that SEO will increase your brand value without escalating investments. It's expensive to boost.
Keywords are the primary search phrases within a search engine. It is important to do keyword research first with your SEO strategies.
So why is keyword research so important? Because before you attempt to rank highly in a search engine, you need to know what keywords bring the most search traffic. When you choose the right keywords for a page, you'll be able to improve your organic search traffic by ten-folds.
Once you have better keyword rankings, your content will be displayed at the top of the search engine results pages— to the users who performed the specific keyword searches you have higher rankings for.
Here is how to do keyword research correctly:
Now that you know what are the best ways to find the right keywords, don't commit the same mistakes as most beginning search marketers. Here are 3 things you should never do when performing keyword research:
Keyword research is the most vital tasks to improve your keyword rankings. All major search engines have ever-changing algorithms, you need to focus on creating quality development once you find the right keywords.
Backlinks are links between two web pages. They can link internally within the same website or externally, from one website to another. Backlinks are easily explained as votes on the internet, the more your site has the higher you rank. But it's not all about link building because some websites have more authority than others. Websites like .gov's, .edu's, or major news sites like Forbes and Business Insider are the most quality links you can obtain.
Backlinks are easiest explained as "votes" on the internet. The more you have, the better your webpage will rank. It's not all about building links though, you need to choose quality over quantity.
Building links is essential for search engine optimization because major search engines will give more credit to sites that have a good number of quality backlinks. A webpage with lots of relevant backlinks sends the message that it's more important than other webpages; thus, it should rank better. Usually, pages that contain a high number of backlinks have high search engine rankings. But numbers are not the only or more critical way to go:
Remember, if you want higher rankings in search engines, focus on quality backlinks. Quality, I repeat, QUALITY!
When building links, they must:
With on-page optimization, you can get your content quickly recognized by the search engines. On the other hand, with off-page optimization, you show that your content is spread all over the Internet and that people talk about it.
On-page optimization includes many ranking factors such as the domain, the hosting, the URL of pages, page titles, title tags, content, formatting (such as bold and italics), H1, H2, H3, internal links, and external links... Buti t doesn't stop here! The structure of the website (known as technical SEO), image optimization, and content length also count in this process. However, when we talk about off-page SEO, we refer fundamentally to the creation of links/backlinks, building authority, and social proof.
The truth is that you cannot forget any of them when creating your web project.
Good on-page SEO will let search engines understand your website more. In return, you receive more relevant and qualified traffic. That way, you can attract and retain more qualified leads.
As discussed before in this article, some of the on-page SEO factors are:
And the off-page SEO factors are:
Search engine optimization has a combination of ranking factors. These factors aim to achieve strong organic search engine rankings which generates more relevant traffic for your website or blog.
The benefits are very promising. By improving your search rankings, you increase your visibility, which helps you reach more qualified traffic and increase your chances of bringing in more qualified leads.
Major search engines have "robots" which are called crawlers. They "crawl" the internet analyzing billions of pages everyday.After analyzing each webpage, search engines like Google will save the information to determine if the page is deemed worthy to be in the their search engine.
To better understand it, imagine a library. When we are looking, for example, for a book about philosophy, we don't need to go from shelf to shelf to search for that content. We receive guidance on the specific location where the books related are located, which makes it easier to access the philosophy materials.
Google's servers work in the same way: when organizing web pages, they always present the most relevant sites that contain the complete material.
Every search engine has a secret recipe called "Algorithm," and its job is to turn all information into useful search results. So what do we need to know? Simple, we need to know the ingredients that the search engine requires for their recipes.
In fact, most of the significant ingredients are known:
When someone searches for "search engine optimization," the search engines will narrow the results and show only web pages that are about "SEO."
For that matter, creating content is not only necessary but essential. Also, it's critical to know that the quality of the content is also weighted.
For your website or blog to show up on results organically, you need to create quality content. Ideally, create a variety of different types of content pieces that are well-written and relevant to your audience.
After creating the content, it's time to analyze its quality. Google's algorithm has sought to identify low-quality and high-quality materials to optimize results for the public. That is, the more thorough the content is, the better the chances of it being in the first positions of the SERPs (Search Engine Results Page).
The title tag is the internal title of each page, the one that the readers will see when they have already accessed your content. Also, the one that tells the search engines what your page is about.
The meta description function is to tell the visitors what the page is about and its relevance. But most importantly, it tells the search engines a little bit more about what each page is about. Pro tip: include relevant keywords and provide details of the material.
Sub-headings are essential to identify the priority of the content on the page. You can use up to six sub-headings, as the most important being (H1) and its subtitles (H2 to H6). In this way, Google will identify the hierarchy of your content information.
Internal linking is critical for Google. From there, the "bots" will analyze the user experience on your posts and what other content you are sending your readers to. Also, the more internal links a specific piece receives, the higher the relevance on Google. It will say: "Hey Google, these are the most important pages on my website/blog."
Google doesn't see images in the same way as users. It needs textual elements to understand what that image is about and present it as a search result. Therefore, use keywords for the file name (keywords must be separated by hyphens, no spaces) and describe the image. Pro tip: Make a description of the image using the keywords.
Unfortunately, you have little to no control over your off-page SEO. However, you can still do your best to improve your rankings! So here we go:
Link building is the most critical part of off-page SEO. It's composed of backlinks, which are links from other sites to yours. Why? Because every website that links to yours is indicating that your content is good. The more referrals you receive, the greater is your relevance. The more relevant you are, the more respect you will receive from search engines.
Yes, the main factor in gaining authority is link building, especially if you receive links from sites that have influence over the topic you are talking about. However, that's not all for building authority. As an example, older domains have more weight than very new domains. Also, the amount of content that the domain posts will also directly influence its authority.
Social engagement and mentions on social media will also influence your site's rankings. Google is eyeing how people have been engaging with your content. That way, you not only gain authority but also Google will see that your material pleases users. Since Google always wants to give the users the best experience, it will better position your content on the ranking.
The most heard question by professional SEO services is: How long do SEO services take to start working? Unfortunately, the answer is complicated.
SEO services can offer immediate results with on-page and technical SEO, however, link building takes at least 6 months to see full results. Search engine optimization is a long-term online marketing strategy
How long do SEO services take to start working? There's no formula or way to know how long a website will take to increase rankings. However, in general, sites can see results in between 4 to 8 months. Interestingly, 6 to 12 months might be more precise. Not to forget that SEO results grow over time, and the traffic you receive at 6 months is usually less than what you receive at 12 months, for example.
But why so long? This is usually another very common and pertinent question. The results that your company is looking for are based on the type of SEO strategies you will be using.
Many factors determine how quickly your SEO services will be able to rank your website. Your SEO company may take a while to show results.
It's essential always to remember that SEO services will require an investment of both time and money.
Located in the heart of the Midwest, Indianapolis, Firefly SEO is a full-stack digital media company offering web design & development, social media management, search engine marketing, and lastly branding & logo design. Collectively our team has over 50 years of experience in the digital world.
