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Indianapolis SEO (Search Engine Optimization)

SEO is one of the best online marketing strategies, but with the continuous growth of the digital world, how will you determine the best Indianapolis SEO company for you?

An Indianapolis SEO Firm Dedicated for the Growth of the Information Age

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For small businesses, corporations, and e-commerce businesses seeking growth, local Indianapolis SEO (search engine optimization) is a sure-fire system to position your website in front of your best customers. Unlike other digital marketing strategies, SEO is inbound based marketing— this means you are marketing to people who are actively seeking your product or service.

If you’re ready to take your local Indianapolis business to the next level, then you’re in the prefect place! Before we can give you any recommendation, our team of Indianapolis SEO experts must first analyze your website. Once your review is complete, we can then develop the best possible Indianapolis SEO strategy with an accurate timeline. To begin your analysis please contact us.

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What Exactly is Search Engine Optimization?

If you landed on this page then chances are you already know what SEO is and how it can help your Indianapolis based business. But for those who don’t know, this page is especially designed for you to learn exactly what SEO is and how it will literally explode your revenue.

The Basic Definition of SEO

SEO is the practice of improving a webpage or listing to increase the number of visitors from search engines like Google, Yahoo or Bing. In order to do this, you must first learn how the search engine algorithm works. While many think this ranking system is completely random, it is quite the opposite. Search engines must create a search algorithm to determine what webpages are relevant to your search.

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Bing SEO

9 Reasons Why Improving Your SEO Will Grow Your Business

SEO Boosts Traffic —

SEO practices might be the most cost-effective manner to reach out to your target audience. Therefore, Indianapolis search engine optimization can help you gather qualified leads without breaking the bank.

SEO = More Customers —

Having a beautiful and well-crafted website is a blessing. But do you know what is even better? Having a consistent flow of visitors to your business. When talking about e-commerce, if a random person lands on your website because of SEO, then the chances are very high that he or she will become a consumer.

SEO Improves Trust and Credibility —

People value the content that they find on the first page of Google when searching for something. It passes authority, trust and credibility. Indianapolis SEO results in leads becoming customers.

Local SEO Has a Higher Converting Traffic —

More people use their cellphones when using search engines, and the location is almost always on. Not only that, but people are searching at a local level. When you focus on local Indianapolis SEO, you are attending the needs of those people. You're making it easier for them to find your business.

SEO Will Get You Business Referrals —

By now, you already know that the higher you rank, the more attention you get. Moreover, you not only get attention from future customers but also from relevant businesses that want to give you referrals. It can even lead to backlinks and more benefits later on. There're so many possibilities when partnering with another company.

SEO Provides Long-Lasting Results —

SEO doesn't give you results right away. It can take anywhere from 6-12 months to see significant results from applying any SEO techniques. However, once it’s all said and done… Indianapolis SEO will provide you long-lasting results because you will be receiving tons of organic traffic and once you are #1 for a keyword you will virtually always remain on the first page.

SEO Provides One of The Best ROI's —

The secret is that local Indianapolis SEO allows you to connect to the right people at the right time. SEO is so natural that people don't feel they are being "sold." Because of your good rankings, they will assume you're the best and will buy from you.

You'll Have a User-Friendly Website —

With so many websites and competitors out there, quality content needs to be paired with excellent user experience (UX). Google knows everything… It will not give preference to send customers to a slow and poorly designed website. Every detail of your Indianapolis web design will make a difference to your Indianapolis SEO campaign.

SEO Increases Brand Value —

From an excellent user-friendly website to high-quality backlinks, customers will trust your business. The best part is that Indianapolis SEO will increase your brand value without escalating investments. It's expensive to boost.

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Our Indianapolis Search Engine Optimization Process

Developing an effective Indianapolis SEO strategy takes thorough research and scientifically tested data. It’s not all about ranking for as many search terms as possible… There is a science to it. While other Indianapolis SEO marketing companies focus on quantity, Firefly SEO is focused on giving you the upmost quality.


When beginning a new Indianapolis SEO campaign, our team of Indianapolis SEO specialists start by researching your website, your company, your competitors, your industry, and your locality.


After educating ourselves about your website and your competition, we will create an in-depth strategy plan to rank your site and achieve your goals. Sit back while your Indianapolis SEO firm develops the foundation work.


Optimizing your website is exactly where the magic happens. This step involves hundreds of changes being made to your website. In some cases, it may be better to give your site a full makeover.


Ranking your website is the final step of positioning your website in front of your best customers. During this process your site and rankings will be heavily monitored with our advanced SEO tools.

How it Works


Before beginning any SEO campaign, we must research your main keywords and competition to determine how difficult it will be to rank your site.


To determine your site's current SEO health, our experts will run a complete audit of your entire site to discover all opportunities of improvement.


Virtually all websites that lack in search rankings also lack in content. Search engines determine your keywords based on the content within your site. More content = More Keywords.


Once we've implemented your new content, it's time to optimize your site's on-Page SEO such as title tags, meta descriptions, image alt tags, internal linking and your site's speed.


Building links to your site is the most important part of SEO, it accounts for at least 70% of the entire project. Links to your website are like votes.
More Links = More Authority.


Adding more content to your site builds your keyword count & link building builds your authority. But you cannot build any random link because there is a science to it. When done correctly, your site's ranks will soar.


Your SEO expert's job is to deliver the upmost value by clear communication and transparent reporting. You'll always stay up-to-date with your current ranks because we hold your hand every step of the way.

Most Common Terms Used in Search Engine Optimization

What Are Keywords in SEO?

Fundamentally, keywords are the primary tools of a search. Think that every search originates from a word (or more than one).

In SEO, keywords can be defined as the terms utilized by users to get answers and solve their problems.

So why use keywords? Simple, when setting a keyword for a particular page, you'll pass the message to Google that your content is about that specific term.

If everything goes well and you make the right choice, your content will be displayed precisely to the target audience — to the person who performed the search with that keyword. Remember the early example of the "phone repair" search? It is just like that.

Important: Keywords and SEO are directly connected.

Here is how to research keywords correctly when talking about SEO:

Now that you know what are the best ways to find keywords, don't commit the same mistakes as most beginning search marketers. Here are the three Don'ts:

  • Research SEO keyword only once.
  • Never update or expand your keyword list.
  • Choose an extremely popular keyword to focus on.

As I said before, keywords help to drive the targeted traffic to the webpage. Moreover, with the local SEO ever-changing algorithm, you need to create quality content with proper use of keywords. When you do this successfully, you'll be able to find high-quality customers to do business with.

What Are SEO Backlinks?

Backlinks, simply put, are links between two web pages. They can link internally within the same website or externally, from one website to another. Internal backlinks are known to increase the user's time on your site, making it easier to access different bits of information.

Backlinks are easiest explained as "votes" on the internet. The more you have, the better your webpage will rank

Backlinks are essential for Indianapolis SEO because some search engines, especially Google, will give more credit to sites that have a good number of quality backlinks. A webpage with lots of relevant backlinks sends the message that it's more important than other webpages; thus, it should rank better. Usually, pages that contain a high number of backlinks have high organic search engine rankings. But numbers are not the only or more critical way to go:

Remember, if you want to rank higher in search engines, focus on quality backlinks. Quality, I repeat, QUALITY!

High-quality backlinks tend to:

  • Come from trusted and well-known websites — they are harder to get, but definitely worth it. Examples are: Forbes, USAToday, NYTimes, etc...
  • Your target keyword is on the link's anchor text — Anchor text is the text part that you can see from the link. It's the clickable text in a hyperlink, and it should include your desired keywords.
  • Make sure the site that is linking to you has a relevant topic to your content — there's no much credit gain form a backlink that comes from fashion blog if your webpage is about the stock market. Google wants to see the relation of both links and judge the quality of the referral.
  • Avoid getting backlinked by the same domain over and over — It seems that getting links from the same website does not generate better results.
What is On-Page / Off-Page SEO?

With on-page SEO, you can get your content quickly recognized by the search engines. On the other hand, with off-page SEO, you show that your content is spread all over the Internet and that people talk about it. In a nutshell, these two concepts mix and help each other.

Within on-page SEO, it's necessary to consider plenty of things, such as the domain, the hosting, the URL of pages, and articles. Likewise, titles, content, formatting (such as bold and italics), H1, H2, H3, internal links, external links... It doesn't stop here! The structure of the website, image optimization, and content type also count in this process. However, when we talk about off-page SEO, we refer fundamentally to the creation of links/backlinks, building authority, and social proof.

The truth is that you cannot forget any of them when creating your web project.

On-page and off-page SEO are equally crucial for a good ranking of your website or blog.

Good on-page SEO will make search engines send you organic traffic. That way, you can attract and retain potential buyers. On the other hand, internal links and backlinks are a clear indication for search engines that people mention and recommend your content.

As discussed before in this article, some of the on-page SEO factors are:

  • Title Tag

  • Meta Description

  • Sub-headings

  • Internal Links

  • Image Name and ALT Tags

And some of the off-page SEO factors are:

  • Link Building

  • Building Authority 

  • Social Engagement

Top Frequently Asked Questions About Indianapolis SEO

What Exactly Is Indianapolis SEO (Searching Engine Optimization)?

If you're reading this, then chances are you're rather new to SEO.

SEO is a combination of optimization techniques for websites, blogs, and web pages. These optimizations aim to achieve strong organic rankings in search engines; therefore, generating traffic and authority for the website or blog.

The benefits are very promising. By improving your Indianapolis SEO, you expand your visibility, which helps you reach potential customers and increase your chances of bringing in more targeted organic traffic.

Understanding Indianapolis SEO for your local business.

Google's "robots" work as crawlers. They search all the pages on the internet. Then, they enter each of the links and get all the info that those pages have to offer, saving everything on Google's servers. In this way, all content is organized and well-segmented to provide the best results for the searches.

To better understand it, imagine a library. When we are looking, for example, for a book about philosophy, we don't need to go from shelf to shelf to search for that content. We receive guidance on the specific location where the books related are located, which makes it easier to access the philosophy materials and the information contained therein.

Google's servers work in the same way: when organizing content, they always present the most relevant sites that contain the complete material. 

Moreover, let's say that every search engine has a secret recipe called "Algorithm," and its job is to turn all information into useful search results. So what do we need to know? Simple, we need to know the ingredients that the search engine requires for their recipes. Why?

As we talked before, search results matter. Basically, if you own a website and your page has high rankings, then more people will find you.

As it turns out, most of the significant ingredients are known. Let's take a look:

Every word on your website matters because search engines account for literally every word.

When someone searches for "SEO," the search engines will narrow the results and show only web pages that are about "SEO."

For that matter, creating content is not only necessary but essential. Also, it's critical to know that the quality of the content is also weighted.

For your Indianapolis website or blog to show up on results organically, you need to create content. Ideally, create a variety of different types of content pieces that are well-written and relevant to your audience.

A few types of material that improve search engine rankings are:

  • Blog posts and articles
  • Social media content
  • E-books and PDF downloads
  • How-To Guides and Tutorials
  • Videos and audio recordings
  • Infographics or other visual content

After creating the content, it's time to analyze its quality. Google's algorithm has sought to identify low-quality and high-quality materials to optimize results for the public. That is, the more thorough the content is, the better the chances of it being in the first positions of the SERPs (Search Engine Results Page).

On-Page SEO Matters — it's time to go beyond content writing and go to deeper levels of the site's HTML.

Title Tag

The title tag is the internal title of each page, the one that the readers will see when they have already accessed your content. Also, the one that tells the search engines what your page is about.

Meta Description

The meta description function is to tell the visitors what the page is about and its relevance. But most importantly, it tells the search engines a little bit more about what each page is about. Pro tip: include relevant keywords and provide details of the material.


Sub-headings are essential to identify the priority of the content on the page. You can use up to six sub-headings, as the most important being (H1) and its subtitles (H2 to H6). In this way, Google will identify the hierarchy of your content information.

Internal Links

Internal linking is critical for Google. From there, the "bots" will analyze the user experience on your posts and what other content you are sending your readers to. Also, the more internal links a specific piece receives, the higher the relevance on Google. It will say: "Hey Google, these are the most important pages on my website/blog."

Image Name and ALT Tags

Google doesn't see images in the same way as users. It needs textual elements to understand what that image is about and present it as a search result. Therefore, use keywords for the file name (keywords must be separated by hyphens, no spaces) and describe the image. Pro tip: Make a description of the image using the keywords.

Off-Page SEO Matters

Unfortunately, you have little to no control over your off-page SEO. However, you can still do your best to improve your rankings! So here we go:

Link Building

Link building is the most critical part of off-page SEO. It's composed of backlinks, which are links from other sites to yours. Why? Because every website that links to yours is indicating that your content is good. The more referrals you receive, the greater is your relevance. The more relevant you are, the more respect you will receive from search engines.

Building Authority

Yes, the main factor in gaining authority is link building, especially if you receive links from sites that have influence over the topic you are talking about. However, that's not all for building authority. As an example, older domains have more weight than very new domains. Also, the amount of content that the domain posts will also directly influence its authority.

Social Engagement

Social engagement and mentions on social media will also influence your site's rankings. Google is eyeing how people have been engaging with your content. That way, you not only gain authority but also Google will see that your material pleases users. Since Google always wants to give the users the best experience, it will better position your content on the ranking.

Why Does Indianapolis SEO Take So Long to Work?

The most heard question by local SEO professionals probably is: How long does Indianapolis SEO take to start working? Unfortunately, the answer is quite complicated.

To some extent, Indianapolis SEO gives immediate results in terms of creating new content and better organization of the webpage/blog. However, most companies are after something a little more visible, like a privileged place on the ranking of a major keyword. Sorry to break the news, but this requires long-term work.

So, how long does Indianapolis SEO take to start working? There's no formula or way to know how long a website will take to increase rankings. However, in general, sites can see results in between 4 to 8 months. Interestingly, 6 to 12 months might be more precise. Not to forget that SEO results grow over time, and the traffic you receive at 6 months is usually less than what you receive at 12 months, for example.

But why so long? This is usually another very common and pertinent question. The results that your company is looking for (local Indianapolis SEO, national SEO, global SEO) influence the types of SEO techniques that will be used on your website. And each of these techniques takes time to start working.

Many factors determine how quickly your Indianapolis SEO endeavors will begin to deliver results. Your SEO improvements may take a while to show results.

Here are four factors that most influence Indianapolis SEO:

  • Keywords — Keywords help to drive the targeted traffic to the webpage.
  • Domain Name — Having a domain name with partial-match keywords within it can speed up your Indianapolis SEO efforts. Partial match means it does not exactly match your keyword, which is now known to hurt Indianapolis SEO.
  • Content — The content of your website needs to be remarkable and well-written, not only for the users but also for Google to classify it (remember the "bots?").
  • Location — All companies should claim and list their businesses with Google. It's free and a great tool to improve the business' online presence.

Furthermore, it's essential always to remember that Indianapolis SEO is an investment of both time and money.